Strategic Insights Lead
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising sales, digital marketing, market research, analytics, consulting, or media (e.g., search, social, mobile, display, and video media).
- 5 years of experience in Consumer and Market Insights.
- 5 years of experience creating and presenting customer-facing materials (e.g., pitches, narratives, or one-sheets) for sales teams.
Preferred qualifications:
- 8 years of experience in digital marketing, marketing research, analytics or consulting.
- Experience analyzing large and data sets to derive insights and articulate data into stories that resonate at scale.
- Experience managing first and third-party research and tools.
- Experience with hypothesis-driven thinking to shape compelling client presentations, translating complex ideas into simple stories.
- Knowledge of digital marketing and Google products with the ability to work cross-functionally to influence ideas.
- Excellent project management, communication and storytelling skills.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Strategic Insights Lead (SIL), you will serve as a strategic thought partner to sales teams through data-driven storytelling and actionable insights for positive client growth and relationship outcomes. You will join a fast-paced cross-vertical team that has a front-row seat for the digital transformation underway across the top advertisers in Canada. You will have the opportunity to develop scalable, client-centered stories built with “only-at-Google” insights to position Google as a strategic thought leader. You will also oversee the development of high quality, end-to-end custom research in order to uncover novel and actionable ideas that optimally position Google’s product offerings and drive business strategies.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities
- Position Google as a thought leader and present unique and compelling narratives for clients. Lead development of scalable vertical narratives (e.g., CPG vertical) that enable success for the team in priority areas.
- Lead consumer-focused primary research programs to unlock new growth opportunities for the vertical. Advocate storytelling principles and high-quality visualization, enabling the vertical to elevate their customer conversations.
- Collaborate closely with peer SILs, account teams, and Heads of Industry to shape an insights calendar, prioritize client opportunities and deliver strategic goals.
- Navigate and engage demanding stakeholders, stay focused on strategic priorities, and challenge the status quo.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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