Senior Social Strategy Manager, Platforms and Devices
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Atlanta, GA, USA; Chicago, IL, USA; Mountain View, CA, USA; Portland, OR, USA; Los Angeles, CA, USA; Seattle, WA, USA; San Francisco, CA, USA; Washington D.C., DC, USA.Minimum qualifications:
- Bachelor's degree in Marketing or equivalent practical experience.
- 9 years of experience in social media marketing strategy and measurement.
- Experience working cross-functionally with various stakeholders and teams.
- Experience with social media platforms.
Preferred qualifications:
- MBA or Master's degree in the marketing or strategy domain.
- Proven track record of leading large-scale social campaigns.
- Proven track record in influencing strategic direction and delivering measurable results.
About the job
As a Senior Social Strategy Manager for Platforms & Devices (P&D) Social, you'll set the strategic direction for how we plan and develop social media strategy across: Pixel, Android, Google Play, Chrome, and Home & Health.
In this role, you will guide how we evolve and optimize our cross-platform approach and inform campaign and always-on social strategy decisions. You’ll report to the cross-P&D social leadership team to deliver the Now & Next direction from platform and channel priorities across the P&D social portfolio. You will advocate for social platform best practices and help to distill and educate how success on Owned & Operated (O&O) social channels contributes to the holistic GTM plan. You will also lead in shaping and aligning the cross-P&D social benchmarks.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $171,000-$254,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Develop the cross-P&D social strategy to further enhance our approach and operational accuracy in becoming a Social First organization. Partner with P&D social leadership to scale this vision across P&D and regional teams, to provide subject matter expertise and guidance on approach, methodology and tools to use to optimize our social offense.
- Enable and drive P&D alignment to social measurement frameworks and partner with cross-functional teams (Insights teams, Media Lab, MLMO) to inform a holistic measurement approach.
- Partner with central teams to continue to adhere to Brand Safety and Social Channel security protocol. Ensure teams, tooling and external partners are compliant.
- Act as key strategy and measurement thought partner for P&D Social, working across P&D Marketing Leadership, Product Managers, and Finance to align marketing goals with overall business Objectives and Key Results (OKRs).
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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