Data Transformation Lead
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, or consulting, or 3 years with an advanced degree.
Preferred qualifications:
- Experience in identifying how data infrastructures, promoting AdTech and MarTech solutions, can lead to business value.
- Experience in working with sales and cross-functional teams and influence key, executive stakeholders internally and externally across all levels.
- Experience in working with Google products (e.g., Google Ads, DV360, Campaign Manager, Google Analytics, Ads Data Hub or Google Cloud) or similar products.
- Experience with Big data and data warehouses (e.g., demand-side platforms (DSPs), customer data platforms (CDPs), and data management platforms (DMPs), targeting, etc.).
- Excellent written and verbal communication skills.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will solve issues as a trusted data, measurement and analytics advisor to influence business decisions and prove Google’s value through data and measurement expertise. You will help some of the largest global companies achieve their goals by promoting and leading critical data and infrastructure projects during a moment of profound industry transformation. You develop a vision for future innovations and business value derived from clients and Google data.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Design the digital measurement infrastructure strategy and help customers evolve with industry and ecosystems to achieve customer business objectives.
- Identify, cultivate, and own marketing, data science and technology team relationships within advertisers and agency partners. Develop executive business partnerships with strategic customers and internal cross-functional teams.
- Help clients to derive increased value from current and potential data, looking at current and future business opportunities that data transformation can unlock.
- Work cross-functionally with Sales, Product/Technical specialists, and Google partners to synthesize technical and strategic business requirements into business cases.
- Own the business cycle to drive customer adoption and growth of Google’s solutions. Develop and manage a business pipeline for product adoption progress across the book of business.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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