Media Lead (English, Japanese)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 13 years of experience managing brand and performance media campaigns at the agency or client side.
- 5 years of people management experience.
- Ability to communicate in English and Japanese fluently in order to work with internal and external partners.
Preferred qualifications:
- Experience in AI for media and marketing with the ability to articulate the key use cases for using AI in media.
- Understanding of the Japan marketing landscape, including consumer trends, media channels, and ecosystems.
- Ability to manage integrated advertising (online and offline) for clients in Japan/APAC with proficiency in Media, Measurement, Google and other Media platforms.
- Ability to demonstrate the measurable impact of campaign strategy and integrated media optimization toward business goals.
- Excellent communication skills with judgment in ambiguous, fast-moving situations.
About the job
As a part of the Media Lab team, the Global Media Center of Excellence for Google Marketing, you will contribute to AI-powered marketing organization that oversees media strategy, planning, buying, measurement, governance, innovation and AI for Google's own marketing efforts, driving growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.As the Media Lead for Japan, you will manage a team of Media professionals for Google Marketing to shape the future of various key Google products. You will be advertising online and media within Google marketing in Japan and across APAC, managing multi-million dollar integrated advertising programs (across Brand and Performance).
You will partner with Product Marketing Managers and Media agencies to build campaign strategies, tactical media plans, measurement and recommendations. You will act as the primary point of contact for local and regional media agency partners, ensuring compliance with best practices and guidelines. Your role will involve oversight of all brand and performance advertising done by Google, for Google, in Japan, leveraging both Google’s own platforms and off-network properties. You will manage cross-functional stakeholders and advocate for compelling creative and rich media experiences across online and offline channels.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Serve as the principal media authority for Google Japan, providing oversight and direct people management for a various team across Tokyo and the broader APAC region.
- Guide brand and performance programs, driving holistic campaign strategies and maintaining an integrated test-and-learn agenda to maximize business impact and Return on Investment (ROI).
- Establish rigorous processes for managing media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
- Provide expert media leadership through assessments and benchmarking, formulating authoritative points-of-view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest media features and ad technologies.
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