Marketing Manager, Government Content, Google Cloud
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in content marketing, product marketing, or a related field.
- Experience managing cross-functional or cross-team projects.
- Experience creating and managing content strategies for enterprise technology or public sector audiences (e.g., federal, state, local government).
- Experience with content creation, editing, and storytelling across various formats (e.g., blogs, whitepapers, video scripts, keynotes).
Preferred qualifications:
- Experience developing content that positions the value of cloud technologies specifically for public sector IT challenges and mission outcomes.
- Experience with cloud computing, AI, and security technologies, with the ability to translate complex technical capabilities into compelling, mission-focused narratives.
- Experience with using custom AI agents, content management systems (CMS), marketing automation platforms, and SEO and AIO best practices.
- Experience as an early adopter of generative AI best practices.
- Ability to collaborate with cross-functional teams (e.g., Sales, Product, Engineering) and manage external agencies to deliver high-quality assets on time.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will be responsible for developing compelling, vertical-specific narratives that showcase how Google Cloud's leading AI and Security solutions help US federal, state, and local agencies achieve their critical missions, from efficient constituent services to modernizing key sectors like transportation and healthcare. You will guide the development of high-impact content assets to drive awareness, perception, and demand among government decision-makers and mission owners.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Translate the intricate technical capabilities and differentiators of Google Cloud’s AI and Security solutions into compelling, mission-focused narratives explicitly tailored for US federal, state, and local government audiences.
- Direct the development of high-impact customer facing assets (e.g., solution briefs, whitepapers, video scripts, blogs, and web copy) from initial ideation through final publication.
- Collaborate with the Google Public Sector Content Marketing Manager and Customer References Manager to generate influential thought leadership content focused on key government vertical use cases and customer stories.
- Partner with Product Marketing, Field Marketing, and Sales teams to ensure that content assets directly support public sector marketing campaigns and key vertical events.
- Partner with Field, Campaign, and Social Media Marketing Managers to promote assets across relevant channels. Track and analyze the performance metrics of all content assets across relevant channels.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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